Jason PowerSmile All Natural Whitening Toothpaste Description: New Look - Same Great Formula All-Natural Whitening Toothpaste Exclusive Blend of Natural Whitening Polishers Powerful Peppermint Whitening Tartar Control Healthy Teeth and Gums Fresh Breath Keep Your Smile Bright, Without Harsh Abrasives or Irritating Chemicals Powersmile All Natural Toothpaste features an exclusive blend of natural polishers and stain-fighting botanicals, including Bamboo Powder, Calcium Carbonate, Sodium Bicarbonate (Baking Soda) and Silica, to help prevent tartar build-up while gently whitening and brightening your smile. Natural Grapefruit Seed and Perilla Seed Extracts help fight damaging sugar acids while Natural Peppermint Oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use JASON Powersmile toothpaste and mouthwash twice a day. Free Of Sodium lauryl/laureth sulfates, fluoride, preservatives, artificial colors, sweeteners, saccharin, propylene glycol, gluten. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.